The company seeks to be at the forefront of the companies producing Palestinian food products at local and international level. In addition to the continuous development of production lines taking into account the highest standards of quality and occupational safety , as well the use of advanced packaging methods that maintain the safety and quality of the product. The company always works to select the best types of raw materials.

The company aims at promoting building trade relations, which are based on trust and mutual benefits, providing local and international markets with high-quality products that meet consumer demands and thus lining up with other Palestinian companies in order to developed economic state, reach self-sufficiency, and rely on the national products.

The company believes that preserving the environment is the main factor for building economic prosperity in the region, and adopting a clean source to generate energy, as the company has established the first station to generate Solar energy at the regional level. Hence, this station would contribute to reduce the emission rate of polluted carbon gas to the air and localization of energy production.